![]() “When they point you to somebody, you have to listen.” In 2018, Megan signed with 1501 Certified Entertainment, a Houston-based independent label, for a $50,000 advance. ![]() “I try to pay attention to what women like in music,” Farris says. In 2018, she caught the ear of hip-hop manager Travis Farris, who first heard about Megan from Houston strippers who vouched for her sound. By 2016, Megan was studying nursing at Prairie View A&M, one of the largest historically Black colleges in America, while creating hip-hop videos on YouTube. Her mother, Holly Thomas, a bill collector and aspiring rapper, raised her in South Park, a Black neighborhood in Houston. “I’m not going to sell anything to the hotties without having my own space and own lane.”īefore she was Megan Thee Stallion, she was Megan Pete. A roughly $1 million deal with Popeyes gave Megan a signature “Hottie Sauce” and $250,000 for her own Popeyes restaurant. To hawk Cash App, the mobile banking and crypto trading product from Block (formerly known as Square), she shot “hottie” instructional videos to teach financial basics to a younger crowd. But in the weeks before the spot debuted, the pair busily posted videos, using their viral clout (she has some 50 million followers across Instagram, TikTok and Twitter) to build the hype. They simply lent their voices to forest critters. During the big game, Megan and pop star Charlie Puth never appeared in the commercial. Take her estimated $2 million Cheetos Super Bowl ad. “If I’m not naturally into it, I don’t want to sell it.” Megan is interested only in campaigns that capture her swagger and style. “Our Super Bowl campaign with her outperformed a lot of what we’ve done in the past and exceeded all our expectations.”įorget generic endorsements. “The cultural influence that hip-hop and artists like Megan now have is unmatched,” says Stacy Taffet, a top marketing executive at Frito-Lay, who partnered with Megan to tout Flamin’ Hot Cheetos. She has recently signed endorsement deals with Nike, Revlon, Cash App and Popeyes. “I’m trying to really build something.” She adds, “When I start sitting, I feel like I’m not doing enough or I’m giving somebody else the opportunity to pass me.”īillion-dollar brands, which a decade ago would have wanted nothing to do with Megan’s raw, often X-rated songs, are lining up. “I’ll take a break when I’m dead,” she says. ![]() “I can’t slow down right now,” says Megan, who Forbes estimates earned some $13 million in 2022 from a combination of royalties, ticket sales, endorsements and merch. Next, the Grammy-winning rapper emerges in a Miss America–esque gown to perform her new single, “Anxiety”-a song about the stress and struggles of celebrity-before again dashing backstage. ![]() Hot-pink scrubs for a hospital skit, then a preppy sweater and jeans for a log cabin scene. She finishes her monologue and hustles backstage in high heels for the first of many split-second costume changes. Tonight, Megan will serve as both SNL’s host and musical guest, joining an elite club of musicians including Jennifer Lopez, Mick Jagger, Queen Latifah, Debbie Harry, Elton John and Ray Charles who have done double duty for the show. ![]()
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